The Role of Press Tours in the Development of Park Recreation Complexes

Abstract

Recreation is one of the key human needs, as the intensity of life on the planet is quite high. The issue of organizing places for rest is important. The aim of this work was to study the impact of press tours on the development of park recreation complexes. The research involved statistical data analysis and the methodology developed by the State Tourism Administration of Ukraine to determine the volume of tourist activity and attendance. Press tours of park recreation complexes were held on the territory of Ukraine, which has a rich natural tourist resource, while being a country with a low tourism development. It was found that they not only introduce the guests of the complexes into the attractions that exist on its territory, but also enable discussing the current problems with the aim of finding additional sources of funding for their solution. They can help to restore the infrastructure of the complexes and make them more attractive for visitors. Such arrangements contribute to the dissemination of information in mass media, social networks, blogs, as well as in well-known Ukrainian and foreign tourist publications. As a result, this contributes to the attraction of a larger number of visitors, their recreation spending growth because of the extended types of tourist activities on the territory of the complex. Park recreation complexes receive more profit in this way, part of which, along with financing the maintenance of the complex, can be spent on their development. So, it was established that press tours promote the development of park recreation complexes. The results of this study are of practical importance, as they can be used in tourism marketing.