Abstract
We here try to find out the role of pragmatics in the cross-cultural contexts. Pragmatics is the way we convey meaning through communication (Deda, 2013). Other factors beyond competence are the adjustments between contexts and situations that can change the ordinary meaning of elements/sentences according to the language situation. The culture of an organization decides the way employees behave amongst themselves as well as the people outside the organization. Pragmatic culture more emphasis is placed on the clients and the external parties. Customer satisfaction is the main motive of the employees in a pragmatic culture. In linguistics, pragmatic competence is the ability to use language effectively in a contextually appropriate fashion. Pragmatic competence is a fundamental aspect of a more general communicative competence.
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