The role of place attachment in diminishing compassion fade in the time donation context

Abstract

This study conducted an experiment in the time donation context to test whether place attachment moderates the impact of compassion fade on intention to donate time for helping other people in need. In the experiment, a two-way ANCOVA considering altruistic values as a covariate revealed that the negative impact of the number of people in need (i.e., compassion fade) on time donation was significantly weaker in an emotionally attached place condition than in a general place condition. This study suggests that a greater understanding of the interaction between place attachment and compassion fade is critical in the time donation context.