Abstract
The rapid advancement of smart tourism technology brings new opportunities for tourism development. More travel destinations are relying on smart technology to attract more tourists to visit and enrich their travel experience. The main purpose of this study was to explore whether tourists are satisfied with their smart tourism technology experience (i.e., informativeness, accessibility, interactivity, personalization, and security). This study also investigated the impact of smart tourism technology experience on tourists’ happiness and revisit intention. This study used a structural equation method to find the relationship among smart tourism technology attributes, travel satisfaction, happiness, and revisit intention. Surveys of a total of 527 participants who traveled to Macau from Mainland China were used for the analysis. The results showed that accessibility is the most important factor affecting the smart tourism technology experience and personalization the least. Smart tourism technology experience is shown to be significantly associated with travel experience satisfaction, and travel experience satisfaction has a positive effect on both tourists’ happiness and revisit intention. Finally, tourist happiness is also shown to be positively associated with revisit intention. This study provides theoretical and practical significance for the development of smart tourism in the future.
Highlights
With the rapid development of information and communication technology (ICT), the traditional tourism industry has entered an era of smart tourism and smart technologies are widely used in the tourism industry
The results of this study enriched the theoretical implications of smart tourism
The results showed that accessibility was the most significant contributor to tourists’ perceived smart tourism technology (STT) experience
Summary
With the rapid development of information and communication technology (ICT), the traditional tourism industry has entered an era of smart tourism and smart technologies are widely used in the tourism industry. Smart technologies explore innovative ways to create memorable experiences for tourists by extending destination co-creation space [1]. From the perspective of tourists, the position of smart technology in travel has become more important. Tourists mainly used ICT for travel information searching and decision-making [2]. With this trend, many tourism-related businesses have adopted various smart technologies for promoting and marketing their destinations. To develop a smart tourism destination, government and destination marketing organizations (DMOs) often establish an evaluation system according to the policy for smart cities [3]. The ultimate goal of smart tourism is to create a more convenient and enjoyable travel experience for tourists
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