Abstract
Envisaging massive opportunities student would benefit from an enterprise systems company's university alliance program, we examined the influence of goal-setting, i.e., passing the certification exam, on students learning and performance in class. Also, we explored and elucidated the student cognitive and emotional responses to the collaborative program. Applying a qualitative case study and grounded theory method, we developed a conceptual model of participative and practical goal-setting that could advance current knowledge in enterprise systems education and general goal-setting research.
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