Abstract
The digitalization of the world has brought with it changes in the mutual relationship of parents and children, upbringing traditions, and challenged the parents' role. Parents' attitudes towards the digital world could be described as “fear and fascination,” where a fraction treats the possibilities provided by the digital environment with uncritical adoration, while another fraction is convinced that the digital environment poses a variety of risks, which is why children should be deterred from the use of digital media for as long as possible. None of the approaches is productive in helping the development and growth of children born in the digitalization era. That is why an objective for the study was set out – to identify parents' competence in promoting children's digital literacy in order to seek solutions and make recommendations for parents to promote children's digital literacy. The chapter summarizes the results of a part of an ongoing study of parental competence in raising kids of the digital era.
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