Abstract

This research aims to advance the understanding of the moderating effect of organizational innovativeness (OI) and organizational size on the relationship between Information and Communication Technologies (ICTs) adoption and the technological, organizational, and environmental elements of the Technology- Organization- Environment theoretical framework (TOE) in the hospitality industry during the pandemic. A sample of 502 hotel owners and managers in Greece participated in the e-survey. The results indicated that OI has a moderating effect on the relationship between ICTs and the technology readiness of the hotel. In addition, concerning the size of the hotel, small hotels with 11-50 employees are a moderator on the adoption of ICTs within the environmental uncertainty of the COVID-19 outbreak. Theoretical and practical implications of the outcomes are discussed in this study.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.