The role of organizational identity and public service motivation in workplace giving decisions

Abstract

Workplace giving campaigns have increased in prominence and magnitude in recent years and organizations across all sectors frequently expect employees to voluntarily donate either directly or through payroll deduction. To date, there has been little research that explores how employee attributes, including motivational bases, affect voluntary participation in workplace giving campaigns. There are two research questions we seek to answer with this research. First, is an employee’s public service motivation (PSM) positively related to the amount donated in the workplace? Second, does an employee’s level of organizational identification (OI) moderate the effect of PSM on workplace giving? Answering these questions will help build a preliminary understanding of the motivational drivers of employee workplace giving, an issue important to nonprofit and public management research and practice. The findings suggest that both PSM and OI have significant direct effects on employee giving. Furthermore, we find evide...