The Role Of Organizational Creativity In Achieving Strategic superiority Through Knowledge Sharing An Exploratory Study Of The Opinions Of A Sample Of Managers In The Kufa Cement Factory

Abstract

Purpose: This study aims to determine the influence relationship between its variables in organizational creativity (sensitivity to problems, originality, flexibility, fluency, risk and challenge) in achieving strategic superiority (circles of influence, competitive pressure and competitive formation) through mediating knowledge exchange (individual dimension, organizational dimension) The technological dimension), and to identify the most prominent obstacles that prevent this, and the importance of the study lies in recognizing the extent of interest of the administrative leaders in the laboratory and the level of their abilities in the field of organizational creativity skills, strategic excellence and knowledge exchange.
 Theoretical framework:The study touched on the theoretical side of the variables of the study and reviewed the most important concepts related to the variable of organizational creativity, knowledge sharing and strategic excellence.The problem of the study lies in not showing it in the Kufa Cement Factory’s vision of the extent of the impact of the presence of organizational innovation in achieving strategic excellence through knowledge participation,
 Design/methodology/approach:where the questionnaire was used as a tool for collecting the necessary data and information, and an intended sample of (120) represented by (higher departments, was tested, and heads of departments, and managers of departments and units in Kufa Cement Factory), and the descriptive analytical method was mainly used in the presentation and analysis of the research.
 Findings: The information was interpreted, and a set of statistical methods were relied on, such as confirmatory factor analysis and structural equation modeling method to measure the effect relationship, arithmetic mean, standard deviation, coefficient of variation, path analysis, and Pearson's relationship through statistical programs. (SPSS v.24; Amos v.23).
 Research, Practical & Social implications-:Among the most prominent results of the study, the laboratory management's interest in improving and developing the capabilities of workers, through the establishment of training courses for laboratory workers to improve and develop its products. His influential competitors in the sphere of influence, in light of his limited pursuit of market domination in front of them, and the ability of the factory to search for renewable ways and entrances to develop the strategic advantage of the company.
 Originality/value:The freedom to find successful solutions that represent a serious response to change, and the adoption of flexible procedures through which the laboratory management achieves its goals away from specific job responsibilities.