The role of organisational drivers of exploration and exploitation – Market dynamism as a contingency factor

Abstract

Simultaneously engaging in exploration and exploitation is crucial to firms' short- and long-term survival. Therefore, it is remarkable that many open questions remain regarding organisational contextual factors which support these distinct and complementary practices. Consequently, this study analyses the relations of three knowledge-related organisational contextual factors, namely customer involvement, knowledge sharing, and data-driven decision-making, with exploratory and exploitative practices. We further propose that these relationships are contingent on the degree of market dynamism, which we identify as a pivotal environmental contingency factor. To test our hypotheses, we create and compare two structural equation models based on a sample of 779 German firms, which we split at the median value of market dynamism. The relationships of knowledge sharing and data-driven decision-making with exploitation are positive, stable, and contingent on the degree of market dynamism, while the relations between the organisational factors and exploration tend to be less systematic. These findings foster a nuanced understanding of knowledge-related organisational contextual factors facilitating organisations’ simultaneous pursuit of exploration and exploitation in dependence on the market environment, which has not been extensively researched yet. Moreover, we illuminate links between the research on exploration and exploitation, ambidexterity, open innovation, information systems, and strategic management.