THE ROLE OF NGOS IN THE DEVELOPMENT OF MICRO AND SMALL ENTERPRISES IN RURAL AREAS IN FAYOUM GOVERNORATE

Abstract

This study aimed basically to identify the role of NGOs in the developmentof micro and small enterprises in rural Fayoum governorate, through thefollowing sub-objectives: SWOT analysis of NGOs in the development ofmicro and small enterprises, describe the role of NGOs for development thesmall and micro enterprises in their various fields (technical, finance,marketing, training) from the point of view of the owners of these enterprises.found a strategy that NGOs can follow to develop small and micro enterprises.The data were collected from 36 a NGOs' in Fayoum and Etsa districts inFayoum governorate using a guide to interview with the directors of theseassociations to identify the strengths, weaknesses, opportunities and threats ofthese associations. Data on the role of NGOs in the development of micro andsmall enterprises were collected from 180 of the owners of these enterprises.Using a personal interview questionnaire. Frequency distribution tables,percentages, mean arithmetic, standard deviation, and alpha (α) were used in theCronbach method.The most important results were the SWOT analysis of the strengths,weaknesses, opportunities and threats of the studied NGOs. The results alsoshowed that the technical role played by NGOs for the development of smalland micro enterprises is average (45.4%), 42.3% of the respondents believe thatthe funding role of NGOs was average. As for the marketing role of NGOs,60.2% of the respondents said that it was low, while 65.2% For NGOs wasaverage for the overall score of NGOs' role in project development (45.4%).The study found a strategy that NGOs can follow to develop small and microenterprises as the best solution to promote rural communities and improve ruralliving standards.