Abstract
Globalisation has intensified competition and empowered consumers worldwide. In order to sustain growth, firms are under constant pressure to embark on the development of new products and/or services while addressing societal and environmental issues. In times where mobile technology is changing every industry from healthcare to banking, the locus of innovation may not be limited to the in-house creation of ideas (Chesbrough 2003). Companies are instead looking to acquire external knowledge by partnering with multiple actors who may lie outside of the traditional (customer–supplier) business network of relationships.
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