Abstract
The article formulates a social order; the definitions of the concepts "language" and "culture”, examines the concept of "secondary linguistic personality". The purpose of the work is defined: the development of secondary linguistic personality of a student in a non-linguistic University through co-studying language and culture, which is based on contrastive study of foreign and native languages and cultures based on developed and published materials by the author of this article (textbooks and articles in magazines and Newspapers. The author reveals the role and significance of using "region-specific" educational and training materials for the formation of valuable orientations in learning a foreign language and also shows the role of the native language and the multinational native culture of South Ural region in the implementation of intercultural communication. The use of these materials in the educational process played an important role in the development of motivation to learn a foreign language for students of a small team group, as well as contributed to the acquisition of solid knowledge. High results in the "foreign language" educational field indicate the involvement and feedback of students: last academic year the 1st and 3rd places were taken in All-Russian student essay contest in foreign language among students of non-linguistic departments of higher education institutions, and the 3rd place the year before last. Qualitative growth is noticeable. This growth is evidenced by individual case studies that reflect the student's personality, creativity, and interest in acquiring new knowledge and applying it in practice.
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