Abstract

Nigeria, with a huge landmass comprising different people, languages, festivals, music, dance and rich cultural diversity, is actually a tourist preferred destination. Sitting on potential tourism goldmine, Nigeria is unarguably one of those few countries in the world that are blessed with rich culture and less natural disasters. This paper highlights the attributes of music as a place locator, icon developer, image enhancer and promoter of national harmony. Understanding the role of music in tourism development and investing in promoting indigenous lyrics and music is a sure way to the economic and social development of any tourist nation

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