The Role of Modern Holographic Technology in Graphic Designs of Animated Advertising Campaigns

Abstract

For a long time, Graphic design was specialized in the production of printed materials for example magazines, newspapers, books, flyers, advertising posters …etc. However, the development in the field of information technology added a lot to graphic design, it came with a standalone branch called Multimedia, which deals with computer graphics - without the need to print them - and forms them in a dynamic framework such as movies, With the ability to use sound effects, and the most popular programs dealing with this type of design is 3d Max, Maya, Macromedia Director, Adobe Flash, & Multimedia Builder. Even hand-drawn animation became drawing and moving by computer in a much less time than before. There are different types of animations but not limited to 2D animations, 3D animations, Augmented Reality, Virtual Reality …etc. The importance of the research is due to the fact that in our time, it has become of great importance to deeply use the concept and methods of graphic processing of advertising campaigns using augmented reality and three-dimensional hologram imaging and give a special character in those animated advertising campaigns. Change graphic designers' thinking about graphic designs using hologram imaging and mix it with augmented reality. It is in our modern age that it has become a phenomenon in the field of graphic design, and it must be studied with an examination to find out its results on modern thought, especially in the field of advertising and graphic advertising campaigns.