Abstract
In pursuit of a prosperous life, individuals possessing the capacity to create business opportunities often play a pivotal role in meeting the fundamental needs of their communities. One of the prominent channels through which such endeavours manifest is the establishment and operation of Micro, Small, and Medium Enterprises (MSMEs). This research is dedicated to comprehensively examining the profound impact of MSMEs on the community's welfare. Employing a descriptive qualitative approach, the study was conducted within the MSME sector of Medan City. The outcomes of this study underscore the profoundly positive influence of MSMEs on various facets of the community's well-being, including healthcare, education, income levels, housing conditions, and access to communication technology. The results affirm the crucial role of MSMEs in fostering economic growth and elevating the quality of life for the residents of Medan. This research sheds light on the multifaceted contributions of MSMEs to enhancing community welfare, demonstrating their significance as agents of positive change in pursuing a prosperous society.
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