Abstract
Transformation is inevitable for the survival of some organizations. It is argued that metaphors may be a helpful tool for a successful transformation if carefully chosen. Two kinds of methaphors are discussed which describe different transformation processes and outcomes. Illustrations are given for both kinds of metaphors, and the argument is substantiated with examples from a case study about an organization transformation. The use of multiple and adaptive metaphors allowed a wide range for action in that particular case.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
