The Role of Metaforces in Cultural Motion

Abstract

Exploring interactions among the forces (inertia, entropy, interest, and metaculture) that affect the motion of culture generally, this article focuses on metapragmatic indexicals as well as denotationally explicit metapragmatic signs, whose effects Silverstein dubbed “metaforce.” Pitch raising, as a metapragmatic indexical employed in narration, builds excitement in relationship to an unfolding stretch of mythic discourse, thereby contributing to the interest in that discourse that also impels its future replication. The interest in learning something new that drives the processes of replication underlying ordinary conversation can be aided by questions, as explicit metapragmatic formulations projecting the discourse shape of the desired response, just as explicit metapragmatic statements can be used to block expected replication processes in the flow of conversation, exerting a resistance. Interest can also be channeled from one discursive arena (such as wine talk) to another (such as coffee talk) through the process Silverstein calls “emanation,” based on similarities in the discourse form and content, a kind of metapragmatic iconicity. The article concludes by suggesting that similar processes are at work in disciplinary arenas, where Silverstein’s term “metapragmatics” itself has come to shape the entire field of linguistic anthropology and to be widely replicated elsewhere.