Abstract
ABSTRACT This study used the experiential approach and cognition-affect-conation model approach to examine the effects of tourists’ mega-sports event experience and host city experience on the host city image, enjoyment of mega-sports event, enjoyment of the host city, and behavioral intentions (recommendations and revisit). Data were collected using an online questionnaire from 422 US tourists who attended the 2016 Summer Olympics in Rio de Janeiro. The results support the conceptual model and the relevance of introducing the affective component in the management of mega-sports events.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
