The Role of Media in Islamic Da’wah in a Plural Society

Abstract

This paper examines the role of media in Islamic Da’wah in a multiracial society. Allah Almighty has declared that the excellence of Muslim Ummah lies in propagating the true message of Islam to humanity. It may be concluded that to retain the title of excellence, Muslims have to carry and delivered the message of Islam. For this purpose, Muslims have to utilize possible means including modern media and communication. Nowadays, the media industry has brought a glorious revolution in propagating any messages and news. Therefore, media can be the great necessity of Islamic preachers to do the work of da’wah in a multiracial society. It can play a vital role in delivering the message of Islam. This article tends to investigate the various modes of communication which can help in Islamic da’wah activities in a multicultural society and multiracial culture.