The Role of Media in Humanitarian Interventions and Relief Campaigns on the Example of Slovak non-profits Response to the Conflict in Ethiopia

Abstract

Despite promising democratization reforms in 2018 and awards from abroad in 2019, in November 2020, Ethiopia (Africa’s second most populous country) once again fell into the abyss of authoritarianism culminating in ethnically-driven violence and subsequent humanitarian disaster the Tigray Region in the north of the country. In this paper, the Slovak intervention by members of Ambrela – Platform for Development Organizations with its relief campaign Together for Ethiopia (March–April 2021) is analyzed. It also focuses on the role of media coverage in aid intervention and its impact on donors behavior.