Abstract
The article is devoted to the role and place of media competence in the development of virtual pedagogical culture of parents in an informed society and is analyzed as one of the current issues of today. It also highlights the extent to which parents' use of the media, in relation to them, corresponds to concepts such as religious values, ethnic culture, ethical norms, virtual culture, virtual literacy, and so on. The specific positive aspects of media competence in the acquisition of a virtual pedagogical culture by parents are highlighted.
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