The role of media communication in building a civil society

Abstract

The article examines the influence of the media communication on the construction of civil society. The authors come to the conclusion that the presence of independent media is important, but not a sufficient factor for the emergence and development of civil society. The article also highlights the influence of information technologies (IT) for manipulating public opinion on the political behavior of the masses as well as decision makers so far. In the XXI century, the role of the media in the world has greatly increased, where they have great influence on politics and are therefore presented as a source of power. The media can control power and the opposition, trying to make all their activities transparent. Thus, the media communication today is also a large corporation employing people who promote democratic values, but in totalitarian countries the media is still under direct control government. Technological development has brought about a great revolution in social life, and this development has not left aside the media and other forms of human communication.