Abstract
Intercultural dialogue has an important role. It allows us to prevent ethnic, religious, linguistic and culturaldivides. It enables us to move forward together, to deal with our different identities constructively anddemocratically on the basis of shared universal values. It emerged that no sphere should be exempt fromengaging in intercultural dialogue – be it the neighborhood, the workplace, the education system and associatedinstitutions, civil society and particularly the youth sector, the media, the arts world or the political arena.The questions of the role of Mass Media in providing accord in ethno-cultural sphere and the responsibility ofcorporate journalist society for the realization of objections set to the press by the Strategy of nationalgovernmental politics of the RF are being discussed in the article.
Highlights
The dichotomy “Mass Media and tolerance”, “Mass Media and culture” is raising more and more questions nowadays and is a serious reason for contemplation about the mission and function of media in modern society, about the position of Mass Media in preserving original cultures and unity in transforming societies
It enables us to move forward together, to deal with our different identities constructively and democratically on the basis of shared universal values. It emerged that no sphere should be exempt from engaging in intercultural dialogue – be it the neighborhood, the workplace, the education system and associated institutions, civil society and the youth sector, the media, the arts world or the political arena
The Materials of International theoretical and practical conference “Journalism 2010”, 2011; Tolerance as a Factor of Counteraction against Xenophobia: Managing risks in the Society of Risk, 2011) authors are aimed at finding an answer to one of the most burning questions of today’s society, which is what may be the basis of developing tolerance
Summary
The dichotomy “Mass Media and tolerance”, “Mass Media and culture” is raising more and more questions nowadays and is a serious reason for contemplation about the mission and function of media in modern society, about the position of Mass Media in preserving original cultures and unity in transforming societies. It is evident that tolerance in society cannot be imposed directively but as far as tolerance presupposes first and foremost a dialogue one of the tasks of Mass Media in civil society is exactly the setting of such a dialogue and making out the system of values of a tolerant type. This dialogue must always be held by government and society, state and the institutions of civil society and by different political forces in society itself. One more important factor of this dialogue is the unity of direct and reverse informational relations
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