Abstract
One of the preconditions for the development of agritourism is the cultivation and production of natural agricultural products. It is for this purpose that we studied the specificity of the interdependency between tourism and agriculture on the example of Guria, one of the regions of Georgia. The potential and development perspectives of all three municipalities of the region (Ozurgeti, Chokhat’auri, and Lanchkhuti) are discussed in the article. The study is focused on the main elements of agritourism, on the local possibilities of food production, and on its natural character. The results of the research prove that there is a great interest among tourists in this activity, which is due to the purchase and tasting of quality and safe food and their participation in its production. Besides that, hindering factors are identified: in the first place, it is the ignoring of food safety rules, the failure of the infrastructure, and insufficient financial resources.
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