The Role of Local Networks in Supportive Mechanisms Model for Sustainable Community-based Tourism Administration

Abstract

ABSTRACT This research is a mixed-methods participatory study to examine what contributes to the success or failure of community-based tourism (CBT) administration in Chumphon, Thailand. Although this province has long been known for its flourishing natural and cultural resources, it also faces many challenges in initiating and sustaining CBT development. Using data and observations gathered for over five years, this paper encouraged residents to participate in multiple research workshops to exchange ideas, build relationships, and engage in CBT networks. The supportive mechanisms model for CBT administration is established to suggest guidelines for sustainable CBT development. Of the four mechanisms, the first involves building sibling-like collaborative relationships among CBT operators to reduce competition. Subsequently, the remaining mechanisms involve elements to expand CBT collaborations. These include tourism mapping, integrated marketing and technology, and CBT operational standard reinforcing. This study’s implication can be one steppingstone toward self-reliant networks and sustainable CBT development.