The Role of Legitimacy and Communal Orientation on the Use of Health Influence Strategies

Abstract

This study examines how having a communal orientation toward relationships and feeling that one has a legitimate right to confront another are related to the strategies people use when confronting an individual to alter unhealthy behaviors. Among a sample of undergraduates, communal orientation was positively related to legitimacy. Communal orientation was also positively related to enacting active, direct, and supportive strategies. Evidence that legitimacy partially mediated the relation between communal orientation and active, direct strategies was also found.