Abstract

Objective: Women's empowerment and gender equality are widely acknowledged as being essential to progress in all spheres. The objective of this study is to examine the factors that motivate women to join Kudumbashree Units in Kerala, with a focus on empowering women and promoting gender equality in the development process. Theoretical Framework: The study is based on the understanding that women's empowerment and gender equality are crucial for progress in all aspects of society. The Kudumbashree scheme aims to eradicate poverty and empower underprivileged rural women through the establishment of microcredit and profitable businesses. Method: The study involves female members of Kudumbashree units in Kerala, with a total sample size of 399. The study analyses the variables that influence women's decision to join the Kudumbashree Units, comparing them on a group-by-group basis. Results and Conclusion: The results indicate that, except for the variables of Family environment and Supports/Relationships, there are no significant differences in the factors influencing women's decision to join Kudumbashree Units in Kerala across different groups. Implications of the Research: The research highlights the importance of understanding the factors that encourage women to participate in initiatives like Kudumbashree Units. The findings can inform policymakers and program implementers in designing strategies to promote women's participation and empowerment. Originality/Value: This study contributes to the understanding of women's empowerment and gender equality in the context of Kudumbashree Units in Kerala. It provides insights into the factors influencing women's decision to join such units, offering valuable information for program planning and implementation.

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