THE ROLE OF KNOWLEDGE MANAGEMENT IN RAISING THE EFFICIENCY OF EMPLOYEES :APPLIED STUDY IN THE NATIONAL INSURANCE COMPANY

Abstract

The issue of raising the efficiency of workers has gained great importance for business organizations, especially in light of the challenges facing institutions today and their ability to adapt to technological changes. The knowledge economy is also one of the most important means that raise the efficiency of workers and increase their productivity. Therefore, the researcher found that insurance companies suffer from not giving importance to the concept of knowledge management and how to take advantage of knowledge to improve the performance level of workers and raise the efficiency and productivity of the worker, which will be reflected on the performance of the bank as a whole. In order to find out the causes of the problem and develop solutions to it, a sample of 40 managers in the National Insurance Company was selected, which included general managers, heads of departments, and directors of departments and branches to test the research hypothesis, which stipulated (there is a moral relationship with statistical significance between knowledge management and raising the efficiency of workers’ performance). The aim of the research is to clarify the role of knowledge management in raising the efficiency of workers and increase their productivity and to reach proposals that try to help the bank in question to improve the concept of knowledge management and how to apply it. The research also reached a number of recommendations, the most prominent of which is that insurance companies try to draw a clear path for the application and development of knowledge management and how to benefit from it in raising the efficiency of workers, and the bank should work permanently to generate knowledge and try to apply it to individuals working in the bank.