The role of journalists’ questions in campaign forums

Abstract

Abstract This article examines the role of journalists’ questions in campaign agenda‐setting, through an analysis of questions and answers from the 1984 campaign forums. The intention is to identify more fully the conditions and techniques in operation as the agenda is being composed and to illuminate ways in which questioners and candidates vie for dominance. While the audience may see panel members as uninhibited inquisitors, the setting and context of forums circumscribe panelists’ actions and exert a moderating effect. Panel members are screened and can be vetoed by candidates, and they are bound by demands of television, concerned about embarrassment, reluctant to antagonize candidates, and influenced by the existing campaign agenda. They have influence in introducing topics and guiding discussion, but their questions can be disarmed or neutralized by an array of devices. To the extent that the forums contribute to the public agenda, the power to shape the contribution rests primarily with candidates and secondarily with questioners.