Abstract

The hospitality industry is facing a series of formidable challenges today. Some of these are relatively new, such as the rise in digital commerce, the increasing influence of mobile and social media, and the general decline in brand loyalty. In today's globalization challenges such as growing market opportunities, pressure on shareholders for short term results, continued lack of guest trust, and lack of talented employees. This research was conducted with a sample of 347 budget hotel employees from several budget hotel groups in the Jakarta area. The quantitative research method using SEM with the SmartPLS 3.0 tool used in this study aims to predict path analysis between constructs. Job satisfaction is also an important factor in hotel budgets because several factors that affect employee performance have a significant influence if mediated by job satisfaction. Leaders in the hospitality industry can increase employee job satisfaction by providing different motivators for employees at work and therefore managers should also pay more attention to job aspects related to job satisfaction

Highlights

  • The tourism industry can introduce Indonesia to the international world because Indonesia's natural wealth, cultural uniqueness, and natural beauty will attract foreign tourists to visit Indonesia. This increase in the tourism industry must be accompanied by good services and facilities owned by Indonesia

  • This study explores the analysis of the dimensions, if referring to the results above, the highest coefficient value on leadership style based on its reflective construct is in the "Position Power" dimension, the meaning is the power possessed by a leader in controlling the hotel

  • Employee performance is important in the hospitality industry that relies on service

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Summary

INTRODUCTION

The tourism industry can introduce Indonesia to the international world because Indonesia's natural wealth, cultural uniqueness, and natural beauty will attract foreign tourists to visit Indonesia. The increase in the number of non-hotel accommodations in the last two years was recorded at approximately 28,000 businesses and the total rooms reached 700,000. People are more selective in finding vacation information, especially the price factor because it is easy to compare tickets and accommodation from various OTAs (Online Travel Agency) and other sites. This is what makes the trend of budget hotels quite attractive to tourists today. National holidays and collective leave which do not occur too long encourage people to take short vacations Short vacations, such as the trend of staycations and short getaways, make budget hotels always a target for travelers who take advantage of this. Due to limitations in collecting the entire population, related to the current pandemic conditions, this study used a sample according to the formula described by (Slovin et al, 1993)

RESULT
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CONCLUSION

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