Abstract
The world today glorifies the concept of historical places and their importance, as they enjoy a heritage capital of cultural and economic values that lie in their greatness and beauty and the message they carry as an expression of the civilization and culture of society and its role. In attracting a lot of tourists, especially history lovers who have the culture of learning about ancient civilizations, to try to understand the present. Which makes it a major contributor to supporting the economy, this research aims to provide a platform for understanding how to stimulate tourism investment in historical places by highlighting the dynamism of spiritual values imbued with religious or symbolic meaning and adopting a strategy of (Tourism Marketing for Historic Places), as well as upgrading the cultural treasures in those places. The research found the importance of activating the cultural and economic values that stimulate tourism investment by adopting tourism marketing mechanisms (empowerment, flow, compatibility) in historical places.
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