Abstract
This study presents the research of role installers for thermo-technical installations when buying gas boilers in the Serbian market. Considering the fact that installers are significantly different, they are grouped by specific, relevant characteristics. The research is focused on the evaluation of marketing mix instruments by nine identified segments of installers. Moreover, research has been explored deeper through conclusion installers about the most important and most credible sources of information on gas boilers. During the research were used secondary and primary data sources. Besides the research at the table, field research has been also done by unstructured personal communication. All collected data were analyzed in details and both hypothesis were tested, where one of them is partially confirmed, and another one fully confirm. Given results can be useful for marketers and their anticipation of demand. Also these results can be used for creating optimal marketing strategy in the Serbian market of gas boilers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
