The Role Of Innovation Types On Learning Orientation And New Product Development

Abstract

This study aims at predicting that learning orientation will have different effects when it comes together with types of innovation, investigating the links among variables and demonstrating the impact of new products on company performance with companies focusing on different types of innovation and the effective use of innovation skills on a quantitative study. The fact that innovation types were not used as a tool variable affecting new product development performance and it has not been revealed what kind of an effect the intermediary role of innovation types has on learning orientation and company performance of new products in studies investigating the relationship between learning orientation and different orientations has led us to do this work. Field research of this study was carried out in cross-sectional time range and by quantitative methods. To test the model, a questionnaire was developed for manufacturing industry companies, which are innovative organizations, and correlations and regression analyses were conducted with the collected data. Innovation types play a role in the relationship between learning orientation and company performance of new products.