Abstract
Innovation, like spring, is in the air. Creativity is all the rage, entrepreneurship is on every agenda. As Einstein tells us, it seems managers are more and more ‘using their legs’ (and their brains) to convert their ideas into constructive products. The study to demonstrate that one of the major reasons is that, with the acceleration of globalisation process, innovation is more and more seen as the appropriate tool to create business value. Hence, the three parts of this article which aims at giving a general overview of the topic. First, we will describe the general framework of both free trade market and current economic trends, then we will analyse more deeply the core concept of innovation. Finally, implementation of innovation will be treated, before widening our thought regarding key concepts such as value, and knowledge management.
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