The Role of Information Technology in Media Industry

Abstract

At the dawn of a new era, vast expansion of human communication is profoundly influencing culture everywhere. Revolutionary technological changes are the only part of what is happening, which is unifying humanity and turning it into what is known as a global village. But it has changed to the concept of global room, because recent decades have also witnessed remarkable developments in the technology of communicating. These include both the rapid evolution of previously existing technologies and the emergence of new telecommunications and technologies, satellites, cable television, fiber optics, video cassettes, compacts disks, computerized image making and other computer and digital technology and much more else. Obviously this is the age of information technology and information technology has brought a revolution in the field of media industry also. The conventional mass media has been replaced by up to date most complicated and most sophisticated one. Along with this technological advancement media industry is growing fast and rapid. Information revolution had made the information process speedy and rapid, news and information can be sent in a flash to any corner of the world. When printing press was not invented that time newspapers were published in hand written shape. Today in this age of information technology the use of computer is the part media industry (Print, Broadcast, Electronic and Advertising Agency, News Agency and Films). Composing, printing, animation, diagrams, audio, video visuals, large data storage and centralized newspapers, magazines publishing are only possible through this advance system. Online newspaper editions are also possible through this rapid technology. In recent years, the explosion of new media; particularly the Internet, has caused new anxieties. The advent of the new digital media has brought the conditions of the old technologies into sharper relief, and has made us suddenly conscious of our media environment, in the confusion of the digital revolution.