The Role of Influencer Marketing in Building Brands on Social Media: an Analysis of Effectiveness and Impact

Abstract

Influencer marketing includes teaming up with famous and significant are influencers in your specialty to advance your image and increment your income. Influencers described by an enormous number of faithful and devoted web-based entertainment devotees. They are seen as specialists in their specialties and their proposals are much of the time profoundly respected by their supporters. What recognises influencers from traditional superstars is that the previous offer areas of strength for a with their fan networks. They outfit the openness of virtual entertainment to lay out unique interactions with and gain the trust of their devotees. Influencers are in many cases are genuine shoppers who have top to bottom information about specific subjects. This gives them certain influence and engages them to spur their devotees to make wanted moves. A fruitful influencer marketing requires strong preparation and a profound comprehension of your interest group and marketing goals. The fundamental objective of this study was to figure out how different aspects of influencer marketing through social media creates an impact on a brand and its success & image, how the mind-set of the customer changes through influencer marketing and how brands are going with the help of influencer marketing technique by choosing the right influencer for their brands. To fulfil this objective the research will be followed by mixed approach of qualitative and quantitative data. The qualitative data will be comprising of primary research which will be acquired through survey and questionnaire. The quantitative data will be comprising of the secondary research which will be acquired through the articles, review articles, published academic papers, journals, statistical database and records.