The Role of Indigenous Films in Preserving Nigerian Culture: Analysis of Efunsetan Aniwura

M D Dairo

doi:10.7176/jcsd/65-03

Abstract

Film is a powerful medium that can be used in transmitting different ideologies and preserving cultural values. In the western world, films have been used to strategically positioning foreign culture and selling it subtly on a global scale to other nations who eventually adopt western cultural values. This research investigates the role of film as a medium of preserving and promoting the appreciation of the Nigerian culture locally and globally through the exploration of historical events and local cultures. The methodological framework adopts a qualitative approach, using content analysis in investigating the film, Efunsetan Aniwura. Findings from this research show that films are an effective medium for preserving and transmitting cultural values. It is necessary for the government and stakeholders of the Nigerian film industry to continuously partner in creating and promoting content that educates locals and foreigners about Nigerian culture for the sake of cultural appreciation and posterity. Keywords: Nigerian culture, Indigenous films, Yoruba culture, Efunsetan Aniwura DOI: 10.7176/JCSD/65-03 Publication date: July 31 st 2021

Highlights

Globalization has opened the doors to the proliferation and exchange of culture locally and internationally and films have been one of such tools instrumental to the spread of these cultural values
Results & Discussions This section addresses the analysis of the cultural elements observed from the movie, Efunsetan Aniwura
The film provided a retrospective look at the cultural values in Yoruba land in the 1800s, values and elements that are fast becoming substituted with western cultural values

Summary

Introduction

Globalization has opened the doors to the proliferation and exchange of culture locally and internationally and films have been one of such tools instrumental to the spread of these cultural values. Onyima (2016) describes these ancient cultural preservation techniques as a “body of information” comprising of a people’s history, experiences, cultural background and environment at a certain time, mentally stored and conveyed verbally in form of traditional proverbs, tales, performances include song and dance, riddles, incantations, praise songs, poems amongst other means. In recent times, these bodies of information have since been packaged and preserved for future generations in documentaries, films, books, songs, and digital experiences

Methods

Results

Conclusion