The Role of Hofstede's Individualism in National-Level Creativity

Abstract

It is a widely held belief that culture is a factor that influences creativity. The influence of culture on creativity is, however, relatively understudied and the majority of creativity research focuses on creativity at the level of the individual or organization. In this article, the relationship between Hofstede's cultural values (individualism, power distance and uncertainty avoidance) and national level scores on two separate creativity indexes—the Global Creativity Index (GCI) and the Design and Creativity Index (DCI) was examined. A multivariate multiple linear regression analyses showed a strong positive relationship between individualism and national ranking on the GCI and DCI. No significant relationship was found between the creativity measures and Hofstede's power distance and uncertainty avoidance. The positive relationship between individualism and creativity suggests that autonomy, independence, and freedom—beliefs associated with individualism—are needed for a nation to be creative.