The Role of Gender in Young Children’s Selective Trust of Familiar STEM Characters

Abstract

ABSTRACTFemale characters are less likely to engage with science, technology, engineering, and math (STEM) content than male characters on young children’s television shows. The current study examined how preschool-aged children’s selective trust of male and female characters to teach STEM differed by child gender, and how trust relates to children’s character identification. Forty-eight 3- to 6-year-old children’s selective trust of male and female characters to teach STEM content, gendered character identification, and personal interest in STEM activities was measured. Boys and girls had similar interest in STEM and had greater identification with same-gender characters. Although boys had significantly greater trust in male characters, girls had similar levels of trust in male and female characters. Overall, children had greater trust of male characters to teach STEM content, but this effect was driven by boys, indicating identification and selective trust are related, but not identical constructs. The discussion considers how representations of female and male characters on television may impact children’s trust of educational media characters to teach STEM.