Abstract
This study aims to determine the influence of Food Delivery Application (FDA) attributes on customer satisfaction and intention to reuse. Primary data was collected on May to June 2022 through online questionnaire to 142 FDA users in Indonesia who use GrabFood, GoFood, TravelokaEats, and ShopeeFood. Data was then analyzed with structural equation modeling with six hypotheses. Findings show that FDA attributes as such delivery experience, ease of use, review, and food rider positively and significantly influence customer satisfaction by 91.7%, while customer satisfaction affects intention to reuse FDA positively and significantly by 81.7%. From these findings, FDA should emphasize more on ease-of-use interface and customer delivery experience, such as real time order tracking, continuous delivery fee discount, advance filtering menu and enhancement of the food rider soft skill.
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