The role of fintech on financial awareness and mutual fund investment Decisions

Abstract

This study investigates the effect of Financial Technologies on Financial Awareness and Mutual Fund investment decisions. The research is based on both primary and secondary data. Data was gathered from the Anuppur district of Madhya Pradesh using a purposive sampling technique through structured, closed-ended questionnaires. The study covers the months of November and December in 2022. Only 288 responses out of 400 distributed questionnaires were deemed suitable for the study. The data's reliability was determined using Cronbach's Alpha test, and descriptive statistics, correlation, regression analysis, and ANOVA were used for analysis. The study’s outcomes indicate that fintech strongly impacts financial literacy and investing decisions regarding mutual funds. The findings suggest that fintech plays a vital role in promoting financial literacy and strengthening investment financial decisiveness.