Abstract
Abstract
 Malang is one of the cities that are still in the 10 Creative Cities in Indonesia. The growth development of creative industry startups in Malang is very rapid considering the many supporting factors such as the number of demographics of productive age, market potential as far as support infrastructure, so that it is interesting to investigate further, especially regarding financial performance which is influenced by financial literacy. The purpose of this study is to investigate the role of financial literacy on the financial performance of creative industry startups in Malang. The research approach used is quantitative using smart PLS. The findings of this study are that financial knowledge has a significant positive effect on financial performance, as well as financial attitude has a significant positive effect on financial performance. In addition, financial behavior plays a role in mediating between financial knowledge on financial performance and financial attitude on financial performance.
 
 Keywords: financial literacy, financial knowledge, financial attitude, financial behavior, financial performances, creative industry, creative economy.
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