Abstract
This present study was conducted in Ahmedabad district of Gujarat, with a sample size of 120 television viewing farmers. The ex-post facto research design was used for the research study. The result revealed that the independent variable farm television viewing behaviour of farmers had positive and significant co- relation with psychological traits viz. basic general knowledge about agriculture and animal husbandry, achievement motivation, symbolic behavioural adoption for improving farming, risk orientation, scientific orientation, economic motivation, market orientation, attitude towards IPM, neem based bio-pesticides, bio-fertilizers, mixed farming and kisan credit card and cosmopoliteness had failed to show significant co-relation with television viewing behaviour of farmers.
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