The role of event management as a library innovation in increasing the attractiveness of public libraries: analysis of trends and successful practices

Abstract

The purpose of this article is to study the changes in the activities of libraries in the digital era with a focus on the introduction of event management as a key tool for adapting libraries to new conditions and increasing their attractiveness The research was based on the methods of analysis and synthesis of literature sources, case studies of successful library practices. The described examples illustrate how well organized events can attract new visitors, increase interest in library services, and strengthen the connection between the library and the community. The scientific novelty of the paper is a comprehensive analysis of the impact of digital technologies on event management in libraries and the development of recommendations for the effective implementation of event management that take into account the current needs and interests of the target audience. The introductory part of the article provides an overview of these changes, emphasizing the need for libraries to adapt to new conditions and use various tools, among which event management occupies an important place. The article concludes with recommendations on how to implement event management in the work of libraries. They include tips on planning and organizing events, taking into account the interests and needs of the target audience, and using modern technologies to promote library events. The article also discusses the role of digital technologies in improving event management. An important component is the use of social media and online platforms for announcing events, registering participants, and getting feedback from the audience. The article emphasizes the importance of an innovative approach to the work of libraries in the context of rapid changes in the information environment and society, showing that event management is an effective means of increasing their attractiveness and relevance.