The role of ethical positions on responsible consumption behaviours and consumption values regarding the green products

Abstract

This research aims to examine the relationships between consumers' ethical positions, their consumption values regarding the green products, responsible consumption behaviours, social media behaviours, and responsible consumption reintention. The qualitative research conducted to better understand responsible consumption behaviours and its concepts. In quantitative research, the relationships analysed using a structural model established with 643 survey data collected from Turkey. According to the results, the consumers' ethical positions have significant relationships with other parameters but low significant predictive value on consumption values, responsible consumption behaviours, and social media behaviours. The sub-dimensions of consumption values, price and emotional value affects responsible consumption behaviours. The findings also suggest that there are significant relationships between consumption values, social media behaviours, responsible consumption behaviours, and responsible consumption intention.