Abstract
Introduction. In all countries of the world, entrepreneurship is considered to be a universal tool for the participation of citizens in the economic life of the country, an important factor of economic growth, job creation, structural adjustment aimed at strengthening the economy. By creating small and medium-sized business structures, entrepreneurs provide themselves with work and income, higher than they could receive, when in the category of employees, and, in addition, they create new goods and services, which allows expanding the economic opportunities of both the region and the state in general. The goal of the article is to study the role of entrepreneurship in the socio-economic development of the country, as well as outline ways to improve the policy of regulation and support of small enterprises in the regional economy. Methods. The methods of economic, systemic, structural analysis and generalization are used. Results. Entrepreneurial activity in Ukraine has been analyzed, trends in the development of small and medium-sized enterprises under the influence of a favorable business climate were considered by means of the analysis of the dynamics of economic entities development based on the statistical data. It is proved that the birth and development of entrepreneurship is a complex socio-economic phenomenon and is determined by deep changes in the field of socio-cultural relations that arise as its result. At the same time, the change of such relations affects all key aspects of people's lives: social life; moral and ethical norms; mentality; spiritual and material values; norms of socio-economic behavior. It has been established that in modern economic conditions, regional leaders assign a significant role to medium and small enterprises, which, thanks to their flexibility, are more adapted to constantly changing market conditions. The management of territorial communities, using complex and systematic measures to create a favorable environment, contributes to increasing the competitiveness of regional medium and small enterprises that are able to compete with large companies.
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