Abstract
Volunteering in major sporting events has become a trend, for sports volunteers are considered one of the most valuable human resources to the event. This study intended to establish a structural model that describes the role of engagement on the relationship between motivation and future volunteering intention in a sporting event. It aimed to provide implications for organizers and volunteer coordinators to effectively retain experienced volunteers and motivate them to engage in future events. The participants of the study were the 168 sport event volunteers at the 30th SEA Games – Clark Cluster. The data were analyzed using Structural Equation Modeling to test the causal relationships of the variables. The study found that skill enrichment, privileges of volunteering, and social enrichment positively influenced volunteer engagement, while community contribution, skill enrichment, positive life experiences, and volunteer engagement positively influenced intention to volunteer in the future. The study concluded that volunteer engagement has no mediating role between motivation and future volunteering intention. Sport event organizers must manage volunteers by satisfying their personal and social needs toward volunteering and providing moral support through proper work design, efficient training, and an inclusive working environment to keep them engaged and committed in sustaining their volunteering act.
Highlights
Major sporting events are proven to bring significant social benefits, national pride and are considered as one of the largest revenue sources in the events industry, providing considerable economic benefits to the host country in general
This study intends to establish a structural model that describes the effect of motivation and engagement on the future volunteering intention in an international sporting event aiming to provide implications for event organizers and volunteer coordinators to effectively retain experienced volunteers and motivate them to engage for future events
This study found that skill enrichment, privileges of volunteering, and social enrichment positively influence volunteer engagement, comparable to the studies made by Mecbure and Selen (2020), Kim et al (2020), Graves (2019), Stukas et al (2016) and Allen and Bartle (2014), which revealed that volunteers' engagement has a relationship to their primary motivations
Summary
Major sporting events are proven to bring significant social benefits, national pride and are considered as one of the largest revenue sources in the events industry, providing considerable economic benefits to the host country in general. The Olympic Games, which is being held every four years, is known as the hallmark of all sporting events, bringing more than six million tourists to its host city (Walker & Walker, 2012). Agustin million international tourist arrivals, which translated to 482.15 Billion PHP (around 9.31 Billion USD) and was 20.81% higher than 2018 (DOT, 2020), where a large portion of the total amount gained is related to the hosting of the SEA Games. The community benefits from the significant investment in the improvement of infrastructures vital in the conduct of the event (Pettinger, 2019) These long-term investments serve as a legacy to the host city or country, such as modern sporting venues including stadiums, training facilities, athlete's village, etc., improved public transportation through the construction of roads, bridges and highways, which the locals can use during and after the games. Conducting a major sporting event can generate excitement and enthusiasm among the stakeholders and can lead to the emergence of social responsibility and volunteerism (Pettinger, 2019)
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