The role of employee communication skills on sustainable export performance

Abstract

The objective of this study is to examine the role of employee communication skills in sustainable export performance. Furthermore, this study also examined the mediating role of client understanding, client satisfaction and client attraction. Therefore, the relationship between employee communication skills, client understanding, client satisfaction, attraction and sustainable export performance was examined. Population of the study is logistic companies of Thailand. The logistic company employees involved in export activities were selected as respondents. Therefore, data were collected from the export related employees of Thai logistic companies. Finally, data were analyzed and found that communication skills are playing a major role in export performance. Export performance is majorly influenced by the communication skills of employees working in logistic companies. Furthermore, communication skills have a positive role in client understanding. Client understanding has a positive effect on client satisfaction and client attraction. This whole mechanism increases the sustainable export performance.