The role of emotional factors in the acceptance of digital currency: An extended study of a technology acceptance model

Abstract

This study examines consumer adoption of the electronic Chinese yuan (e-CNY) using the technology acceptance model (TAM) and emotional design principles. The findings suggest that perceived usefulness, ease of use, credibility, and emotional design influence consumers’ willingness to use e-CNY. Data from 28 pilot projects show that these factors are affected by herd behavior and socioeconomic status. The findings can guide government strategies for promoting digital currency and help businesses capitalize on market opportunities created by new technologies.